This comes from Paul Graham, Y-Combinator investor who has a really great blog on the tech start-up business space. It's a good filter for choosing a vision (defining a problem) and then implementing it (designing a solution).
Find (1) simple solutions (2) to overlooked problems (3) that actually need to be solved, and (4) deliver them as informally as possible, (5) starting with a very crude first version, then (6) iterating rapidly.

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