Our group started working on a new project this week related to mapping and navigation. As part of the investigation process, we decided to check out some of the existing services out there. For practically every one we looked at, I was stunned at the poor execution. The basic premise of the sites seemed reasonable, but drill down into the details, and it doesn't even pass a simple "is this useful" litmus test.
So I've decided that in the future, I'm going to spend as little time as possible doing a competitive analysis, and instead spend the time on honing the problem statement and the key use cases to perfection. Because if you nail the vision, define the critical problems, and then solve them, it doesn't matter what the competition is doing. You will win.
When we ship our product, I'll go into detail about this.
So I've decided that in the future, I'm going to spend as little time as possible doing a competitive analysis, and instead spend the time on honing the problem statement and the key use cases to perfection. Because if you nail the vision, define the critical problems, and then solve them, it doesn't matter what the competition is doing. You will win.
When we ship our product, I'll go into detail about this.
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