Brand tags: what people think about a company or product

I just spent way too much time playing around on the Brand Tags site. I'm sure this data is massively skewed in some statistically significant way, but it's fun to qualitatively see what random internet surfers think of various brands. I suggest viewing results in "orderly view" so you can see the tags in order of importance. Some of the most interesting ones to me:

• Sharper Image bankrupt, expensive, gadgets, overpriced, crap, junk...
• AT&T phone, iPhone(!), monopoly, global, death star, evil...
• Fox News biased, conservative, news, lies, republican, liars, tv, bias, right wing, crap, propaganda...
• TicketMaster ripoff, tickets, expensive, concerts, fees, monopoly, evil overpriced, scam...
• Nike swoosh, just do it, shoes, sports, sweatshop, child labor...
• McDonalds fat, fries...
• Wii fun...

and of course the big tech companies:

• Apple mac, cool, iPod, design, computer, awesome, innovative...
• Microsoft windows, evil, monopoly, computer, bill gates, software, crap, shit, pc, sucks...
  
• Google search, internet, awesome, god, evil, useful, smart, everything, find, cool... 
• Yahoo! search, internet, email, google, old, mail, microsoft, fun, search engine...
  
• AOL internet, old, crap, online, dead, slow, outdated, sucks, lame, shit, obsolete...
  

You can browse through the brands here, or play the "name that brand" game. Fun.