I'm sure you're all familiar with getting an Amazon (or other e-tailer) shipment that comes with a bunch of marketing pamphlets in it for other totally unrelated products and services. My thought is to apply that idea on a smaller but more targeted scale.
Say you're a band and you're trying to get the word out to people who might like you. Demo CDs are cheap to produce, and you could easily drop them into the shipping package for items you may have sold on eBay. But the odds of someone buying your bread maker would also be interested in your trance-metal crossover soundtrack are pretty small. So get targeted.
Acquire a large number of CDs that are popular enough to sell quickly on eBay, and similar enough to your music to ensure high likelihood that buyers will be interested in your stuff too. Of course for music these days, shipping atoms is not very efficient. But this was just the random example I picked. It could be done for any product you produce that you think could be successfully marketed to buyers of a second product.
Note you can also list items on Amazon's Marketplace. Just click the "I have one to sell" button on the product page.
Say you're a band and you're trying to get the word out to people who might like you. Demo CDs are cheap to produce, and you could easily drop them into the shipping package for items you may have sold on eBay. But the odds of someone buying your bread maker would also be interested in your trance-metal crossover soundtrack are pretty small. So get targeted.
Acquire a large number of CDs that are popular enough to sell quickly on eBay, and similar enough to your music to ensure high likelihood that buyers will be interested in your stuff too. Of course for music these days, shipping atoms is not very efficient. But this was just the random example I picked. It could be done for any product you produce that you think could be successfully marketed to buyers of a second product.
Note you can also list items on Amazon's Marketplace. Just click the "I have one to sell" button on the product page.
Hey that's a great idea! Ok gotta go buy me some Nick Cave CDs, or maybe Leonard Cohen, or Tom Waits.
Perfect perfect perfect idea! Microtargeting and relevant promotions is real opportunity in this noisy web 2.0 age.
The next step is to think how this idea can be applied in other areas.
This idea is absolutely genius. I love it. Now how do I apply it?