Contextual branding – Mac vs. PC

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Microsoft-mouse-packaging.jpgThe Microsoft hardware group (which makes mice and keyboards) has been supporting the Mac for years. And now they're finally marketing to that audience.

Check out the packaging for the exact same mouse, the first for the PC market and the second for Mac. They certainly nailed the elegant, minimal feel that Apple has. But my question is, why don't they apply these same design principles to the PC packaging? Do PC consumers really want a massively cluttered packaging experience?

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