
I suppose it was about 10 years ago when I told Amazon to close down my account. There was news of them storing and sharing personal data inappropriately, and I got all indignant and exercised my power as a consumer. Yeah! Take that, big corporation! Maybe now you'll learn how to treat customers.
Well, it turns out Amazon does know how to treat customers. Granted, I've had my share of issues with them over the years, but overall they continue to impress me. While they don't always have the best price out there, they do a lot of the time. And when they don't it's pretty darn close. If you didn't shop around and just bought from Amazon, odds are you'd be doing pretty well. Even in a category you know nothing about, if you sort by best-selling (the default) or user ratings, you'll find some pretty good options. (Still, I always check any purchase against eBay and Google Products before buying; you never know
)
Plus the free shipping is simply genius. I know I tend to buy more stuff because shipping is "free". Even though we all know it's baked into the cost of the item. That's ok. Psychologically it works better for me this way. And with Amazon doing it, it puts tons of competitive pressure on the little guys to do the same. In the past week I bought an $8 USB flash drive and a $17 motherboard from smaller shops, and both had free shipping. Love it.
Amazon has even gotten better with the returns process. I did 2 returns over the past year. The first they had me use a pre-paid shipping label. They ended up charging me for the shipping, but it was using the Amazon negotiated rate, so it was really low. And the convenience of not having to go through a whole 'nother transaction was great. The other time I had to pay up front, but they reimbursed me. Apparently they were doing a "free shipping both ways" trial taking a page from Zappos' book.
Amazon Marketplace is great, as both a buyer and seller. I've sold a bunch of books and CDs over the years. The cut they take is definitely steeper than eBay, but it's a lot more convenient. And I've found the liquidity of the market to be a lot higher. You can sell an item faster and for a higher price on Amazon than on eBay.
Amazon MP3 is still my favorite place to buy music. They were the first big player to go DRM-free, and they are the only one to offer 256kbps, as far as I know.
And of course their affiliate program was the first and is still one of the best ways for an average person to earn a little cash on the web (in addition to Google AdSense). I use Amazon affiliate links for the majority of my
product and service reviews on Rated Best. It's making me enough money to cover the cost of the domain and hosting.
While I don't use it, the Amazon Web Services have also been a trendsetter in the cloud computing space, and they are enabling a lot of small web startups to bootstrap and not worry about IT infrastructure or scaling.
Lest you think I'm a fan boy, I should point out that I've never had an Amazon credit card, and only signed up for Prime once as a free trial. I don't own a Kindle (and don't plan on buying one), and I think the Gold Box and other time sensitive deals are just BS to get people to buy stuff they really don't need.
That said, overall they have an amazing selection, great prices, good customer experience, and free shipping. And that's why I keep coming back.