I recently had a bad experience with a technical recruiting company, which I documented here and here. The second article is now the #9 search result when googling "toptech ventures". Even better, that same article shows up as the first 3 results when googling "toptech ventures sucks".
This sort of power of individuals like me to significantly influence the perception of any company's (or person's) brand has pretty profound implications. First, it means that company's need to be a lot more cognizant of ensuring a good experience for every person they interact with. Like an army of secret shoppers, we are constantly evaluating and scoring your brand. Any one of us could be the blogger that exposes the truth.
Of course it works both ways. Bloggers have the power to define the brand positively from their positive experiences, such as this one.
The second implication is that everyone (both organizations and people) is going to need to take a much more active role in managing their brand. There's not much you can do about the stray negative datapoint. But what you can do is ensure there is a variety of positive data points out there, which will more than offset any negative influence.
Individuals, get started today. Get your own page on the web and own the positive message that people see when they google you.
This sort of power of individuals like me to significantly influence the perception of any company's (or person's) brand has pretty profound implications. First, it means that company's need to be a lot more cognizant of ensuring a good experience for every person they interact with. Like an army of secret shoppers, we are constantly evaluating and scoring your brand. Any one of us could be the blogger that exposes the truth.
Of course it works both ways. Bloggers have the power to define the brand positively from their positive experiences, such as this one.
The second implication is that everyone (both organizations and people) is going to need to take a much more active role in managing their brand. There's not much you can do about the stray negative datapoint. But what you can do is ensure there is a variety of positive data points out there, which will more than offset any negative influence.
Individuals, get started today. Get your own page on the web and own the positive message that people see when they google you.
Hmmm, my Google results appear to be different that what you're citing, Dave -- I don't see any reference to the second article, but THIS article does show up in the search results. Wonder is someone is gaming the returned results?
Posted by: David Mollerstuen | November 12, 2008 at 08:00 PM