I recently gave a talk on interface design to some Stanford students. Here's the most essential distillation of that talk:
A great design…
First define the problem, then design a solution.
A great vision is…- People-centric
- Based on needs/outcomes (not solutions)
- Ordered in a stack-ranked list
- Embodies the essence of the vision
- Is as simple as possible
- Has an æsthetic graphic design

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